
The launch of Twenty,4 marks the beginning of a new and exciting era for Patek Philippe. This watch was specially created for the modern woman. The Twenty,4 encompasses all the qualities that this woman possesses: energy, style, sophistication and individuality. Al Majed group are the local agents for this contemporary creation.
Patek Philippe is renowned for its pursuit of technical excellence, especially evident within its men’s collections. However, the company has recognised that a growing number of women have an appreciation for fine timepieces and wish to complement their wardrobe with a beautiful watch that will last.
The launch of Twenty,4 marks a strategic move for the company, as the president of Patek Philippe, Philippe Stern, explains: “We are planning to strongly reinforce our presence in the ladies watch market. There is a large potential for Patek Philippe as I feel that, in terms of prestigious traditional brands, there is plenty of room for a contemporary, fine quality watch. Therefore we will commit time and energy to become a major player in this market in the same way that our status is truly established in the field of men’s classical, technical watches.
With the Patek Philippe Twenty,4, the emphasis will be on beautiful and modern styling, which, I believe, is very important for the ladies market.”
The Twenty,4 has been designed to fit in with every moment of the lives of busy women and will complement both contemporary daywear and elegant evening jewellery. The exquisite craftsmanship that is associated with Patek Philippe watches is paramount in the Twenty,4 with the piece fitting the wrist perfectly with sweeping curves and lines.
The Twenty,4 is a contemporary interpretation of the ladies classic Gondolo collection of watches, which take inspiration from the Art Deco era. The Twenty,4 is available with a choice of three different coloured dials : Forever Black, Eternal Grey and Timeless White.
The thin bracelet of curved steel combined with flawless, Top Wesselton diamonds decorating the case, is highly polished to reveal the beauty and essence of the materials.
The modernity of steel and the elegance and quality of the diamonds produce a unique and contemporary watch which will suit every occasion. The Twenty,4 will be attractively priced at the lower end of the Patek Philippe range.
The Twenty,4 will be previewed at the 1999 Basel International Watch and Jewellery Show and the watches will be introduced worldwide during the summer.
This new phase for Patek Philippe is accompanied by a modern, style led advertising campaign, featuring model Bridget Hall and shot by renowned British photographer Glen Luchford.
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